#COST PER IMPRESSION TWITTER PROFESSIONAL#

How much does Facebook advertising cost?ĭespite what you see in your news feed, Facebook doesn’t want to overload its audience with adverts.

Locations allows you to select up to 5, but they must in the country you selected originally.Maximize your Facebook ads return on investment 💰 Interests allows you to select up to 5 from a list of approximately 30 interests. (Currently only available in United States, United Kingdom, and Japan.) (It’s still in beta, so it’s not available in the app for everyone yet.) Visit Twitter’s promote mode signup flow. Twitter describes it as “an affordable, always-on promotion engine”, and they claim you will “reach up to 30,000 additional people and add an average of 30 new followers each month.” It costs a flat rate-$100 a month, and it runs promotions of your account and your tweets (not including retweets, quote tweets, or replies) automatically, once you sign up, with no time or additional effort required. Promote Mode is targeted directly at people in my situation. Twitter Promote Mode for Podcast Advertising What is Twitter Promote Mode?

#COST PER IMPRESSION TWITTER PROFESSIONAL#

But honestly, if you’re like me, creating your own podcast, without thousands of dollars to spend on advertising, and without professional marketing help, I don’t think Twitter Quick Promote ads are going to move the needle for growing your listenership. I just tried one tweet, so I can’t say for sure. You may write better tweets or have more engaging content than I do! You may find that the location-only targeting of Quick Promote works for you, or you may find that hyper-targeting with Twitter’s more advanced ad campaign features is worth the extra cost per impression. Should you try Twitter Quick Promote for your podcast?Īs a good product manager, I have to say, “It depends.” While my messing with targeting did hurt the integrity of this experiment and the brand awareness of many more impressions and media views is nice, my primary 2 metrics (link clicks and follows) did not budge enough to be worth the $50 spend. What were the results of this admittedly somewhat flawed test?

I quickly removed all the high-cost terms ($10+ per 1,000 impressions), but I left many of the cheaper specific terms. In retrospect, this makes complete sense. I made the targeting specific to people who tweet about Apple, podcasting, and on and on.Īfter a few minutes I began to notice that the ad rates on some of those terms were much much higher than a generic San Francisco ad. On any tweetĪbout halfway through the ad run, I messed up this experiment by playing with the targeting in Twitter Ads Manager. Twitter Quick Promote is an advertising option you can use in the Twitter app to promote a specific Tweet. Twitter Quick Promote for Podcast Advertising What is Twitter Quick Promote? I don’t have tons of time to put into an advertising campaign, and I don’t have much to spend on advertising. Keep in mind, my podcasts are not my day job. I spent $150 total in this test, and I chose these two ad options because they cost much less time, effort, and money than Twitter’s more advanced advertising campaign tools. I tested two of Twitter’s ad options-Quick Promote and Promote Mode.

To do this I focused on 2 (admittedly imperfect) metrics. So I needed a way to directly connect the ad spend to the growth. His audience is so large that I got thousands of new listeners. When Marco released the feature, he kindly linked my episode where Stephen shared the idea and chose that portion of audio as the example use case for clip sharing. Stephen Hackett was the inspiration for a major new feature added to Overcast-clip sharing. The show was linked on 512pixels on two separate occasions ( 1) ( 2). I scheduled older episodes to be re-shared on a weekly cadence. I began sharing new episodes on LinkedIn.

I was tweeting about new episodes much more often.

I did see quite a bit of growth in listenership during the month I was running ads, but there were many other things that impacted that growth: What metrics was I hoping to impact?Īt the core, I wanted to grow the number of people listening to my show. In early April, as season 2 of UNCO began to roll out, I decided to test Twitter ads for the show to see if there would be any noticeable impact. Each has built a core audience with consistent listenership. I’ve been hosting and producing two podcasts ( UNCO and Accessible) for nearly a year now.

Cost per impression twitter